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What Came First: The Music or the Marketing?
Music has always played a huge part in the marketing of goods and services, whether it be in the form of a catchy jingle or the well-timed use of a relevant pop song. With music streaming services...
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3 Things Marketers Can Learn from Beyoncé’s Insta-famous Baby Announcement
Leave it to Queen Bey to break the internet on an otherwise average Wednesday afternoon. It wasn’t a surprise album drop this time — it was a surprise baby drop. With a single Instagram post, Beyoncé...
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Speakeasy Named Among Top Social Media Marketing Companies by Clutch
Speakeasy was founded in 2012 by a small group of friends with a unique vision and desire for new creative opportunities. From the outset, our group has always been more of a tribe than a team,...
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Content marketing overload
Another great reminder that content marketing isn’t an end unto itself. It has to differentiate AND serve a strategy. A few years ago, Mark Schaefer mapped the supply-and-demand of content marketing...
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This Bookstore’s Clickbait Headlines on Facebook Are Actually the Plots of...
Local bookshop / bar Wild Detectives did a great job on this campaign. Super-impressed. Finally, a noble use of an iffy strategy. Read more from the source: adweek.comThe post This Bookstore’s...
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New Look, New You: What to Expect During a Rebrand
Bringing a new look and feel to a familiar brand can be an enormous, months-long undertaking. Along the way, you’ll be faced with a lot of questions, comments and changes from all parties involved,...
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How to Prepare Your Social Platforms for your Inevitable Demise
Not to bum you out, but you’re going to die. Death is an unfortunate and (regrettably) untreatable side effect of living. It’s coming, and there are steps you should be taking to make sure your loved...
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Blogging is Hard
As someone who works for a content marketing agency, the importance of blogging for our clients is a no-brainer. And yet here I am, struggling to write a post for our company. You see, at Speakeasy,...
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From traffic to the train: How one tribe member learned to love her commute
As I sit here on the train during my morning commute, I think about the journey that got me here. In March of 2016, I took my job as Accounting Manager at Speakeasy, which is located in downtown...
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5 Instagram Color Trends You Need Know About
With over 700 million monthly active users, Instagram is here to stay, and it’s more profitable than ever. But let’s face it: If your grid is badly composed, sporadic and over-filtered, you can bet...
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Branding 101: Celeb Edition
Taylor Swift, Miley Cyrus, and Mindy Kaling have all become household names in recent years — and that’s no accident. Meticulous personal branding has rocketed each of these women to Red Carpet...
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Video Marketing By the Numbers
Video marketing is currently at a pivotal turning point: web-based content is being viewed at a higher volume and more frequently that TV-based content. The digital age has created an environment...
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3 reasons you should be bringing your dog to work
Seeing a wagging tail and a furry face is an instant mood booster, whether it’s your pup at home, a dog at the park or even at the office. Work can be stressful. Some eight-hour days seem like 80...
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6 Marketing Lessons We Can Learn From “The Bachelor”
Believe it or not, there really is something to be said for the popular TV franchise “The Bachelor.” It’s one of the most-watched shows on network television (and a guilty pleasure for many members of...
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What’s On Your Desk?
How a person decorates their desk can say a lot about their personality and work style. Some people keep their desks very neat and work-focused, while others deck their spaces with pictures and...
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